Are you looking for expert B2C CPG Content Marketing Strategy without having to pay downtown Toronto agency rates? We are a Burlington-based digital agency with both strong CPG and digital experience. Our principal, Jonathan Burns, started his career at P&G and founded P&G Canada’s Digital Marketing Group.
This portfolio example illustrates our recent work for Qunol CoQ10. For 18 months we led their overall digital strategy, website design, content marketing strategy & execution, Facebook and Google AdWords campaigns and search engine optimization.
In June 2015 New Jersey-based Qunol, the leading CoQ10 brand in the US had a poor website, no social presence and no digital strategy. The Qunol brand has been primarily built on its listings in Walmart and Costco and leading Share Of Voice in TV media in the US. I was brought in by Susan Yorke, a health CPG strategist and strategy consultant to Qunol to help build their digital strategy.
We worked with them over 18 months to develop a comprehensive digital strategy involving owned, earned and paid media. They had their website built by another firm and then we built out their content strategy, elements of which are showcased here. We managed the writing of over 12 long form articles and the creation of 60 images posts. We got several new pages ranked in top 2 page search results. We also managed Google AdWords and Facebook ad campaigns for them.